"Effective, Affordable and Understandable Market Research" - Mike Pritchard
5 Circles Research
5 Circles Research provides market research expertise for your business issues without you having to deal with large bureaucratic research companies.
We offer full-service capabilities where 5 Circles Research takes responsibility for the overall project. You’ll work with a market researcher dedicated to your project and yet get the benefit of extensive experience in marketing, management and research.
During 10 years of consulting, Mike’s clients for technology, strategy, and marketing consulting included Canby Telephone Association, Gaia, Holjeron, IBM (Sequent Division), Intel, OneWorld, Palo Alto Software, Radisys, Robley Marketing, Sharp, SmartStuff, Soderstrom Architects and Western Wood Products Association. He helped these companies explore new opportunities, develop effective strategies, and bring new products and services to market, along the way contributing to some significant acquisitions.
Contributor to the MIT Enterprise Forum, Puget Sound Research Forum (board member) and the WSA (Washington Software Alliance). In the past I have served on the board of the Software Association of Oregon, conducted business plan reviews for the Oregon Entrepreneurs Forum, and founded Internet Professionals Northwest.
“We hired Mike to do some detailed market research into the world of puzzle solvers and game players. At every stage in the process, from planning the research, to creating the actual surveys to be used, to the analysis at the end, I was impressed with the depth of Mike's knowledge and his understanding of how to learn what we wanted to know (and also learn a few things we didn't know we wanted to know). The end result was fantastic. We were happy to confirm with hard data many of the things that we knew anecdotally, but we also learned things we didn't know (some surprising) and now have a much better understanding of the landscape of our customers.”
-- Roy Leban
-- Roy Leban
“What we were doing was offering not just a new product, but a new market niche. We needed to understand traditional markets well to characterize the new one. Most valuable was 5 Circles Marketing's ability to gather research data and synthesize it.”
- Will Neuhauser
“Mike is an innovative individual who *understands* marketing, and how to grow companies. He is easy to work with and has insights many lack. He’s an excellent executive!”
- Mark Paul
“5 Circles Research performed research for WeSync that showed quantitatively it was possible to convert a free online service into a paid subscription service. The project included in-depth interviews, survey, and data mining, showing Mike’s breadth of capabilities for market research. Ultimately, the research was important in the process of WeSync successfully being acquired by Palm for $45 M – a great result all round!
Mike brings a tremendous balance of the theoretical marketing research with a strong practical knowledge of marketing. He can tailor the research to the right level for your project.
I have hired Mike multiple times and he has delivered each time. I would hire him again.”
- Rick Denker
Associations & Partners
© 2012 All Rights Reserved - WashingtonOnTheGo.com